BOB’S TOP TEN WEB REVENUE GROWTH SUGGESTIONS

1. Use Twitter, Facebook and other social networking sites effectively. They are not commercials. They are connections.
2. Google and other search engines can be great tools. Google key words like your location and the word “meeting” for example to find leads on potential business.
3. Use Google or other search engines for research tools for prospective business. Reverse telephone number searches or key words from press articles might lead to a new customer.
4. Participate in all relevant Brand Promotions and monitor e-channels regularly to be sure you are open for business.
5. Participate in internet lead sites (Ex – Hotel Planner, Starcite)
6. Work with attractions in your area to be sure that you have reciprocal links.
7. Do you know who Wessling Works, Hotel Planner, Starcite or Hoteligence are? If you don’t, you might want to.
8. Review Brand ecommerce scorecard and update as appropriate.
9. The fastest growing segment of our economy is government. The reinvestment and Recovery Act has a site listing projects headed to your area. If you are near a federal building of any kind, check the web to see whose offices are there and what they are up to.
10. Revenue management should be thoughtful and intuitive. Many of the traditional indicators are now foggy. Be a leader. Remember it’s not an auction.